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LinkedIn for the Reluctant Lawyer, Part II
The concluding chapter on how to use LinkedIn to build your practice.
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How Client Journey Mapping Helps Attorneys
Knowing your client’s journey will help you serve them better.
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The Marriage of Marketing and Business Development
Many people conflate marketing and business development; it may be useful to clarify what they mean as you develop your plans for the new year.
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How to Overcome Six Common Fears of Client Development
Fear holds back too many lawyers from business development success. Here’s how to overcome the most common fears.
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Five Reasons to Use Social Media to Market Yourself
Any lawyer, from a solo practitioner to one of thousands in a megafirm, can benefit from an individual social media presence.
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Website Best Practices
How can you be sure your website is a high performer? This month, our panel of experts discusses best practices for law firm website design.
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The Psychology of Small Law Firm Marketing
The answer to just one question is the key to the right frame of mind for small firm marketing.
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Ways and Means for Legal Marketing in Continental Europe
A decade ago, European attorneys and law firms were not supposed to be marketed.