Super Marketing Conference 2015


Get ready for to learn about ‘Social Marketing Strategies’ at the 5th Annual Super Marketing Conference 2015 on June 4th in Boston. The theme couldn’t be anymore relevant for lawyers these days. Law firms are turning to a variety of Social Media platforms to market their services.

As Lunch Hour Legal Marketing puts it,

Traditional advertisements have morphed into two-way conversations; engagement is the new touchstone. Law firms no longer need to uncover publication sources, when blogs have become a standard medium in legal, and where the reach of those blogs can be expanded through leveraging social media accounts. The revised shopfront is an effective website, buttressed by a robust, continually expanding social presence.

LP Members interested in attending the conference can register online here. You can also get tips and learn more by following (and using) the social media hashtag: #LHLM.
Below, find information on the Conference Agenda, Faculty, and Sponsors.


9:00 A.M. – 9:45 A.M.
What Works and Doesn’t Work: Online Law Firm Marketing in 2015
Larry Port, Rocket Matter

9:45 A.M. – 10:30 A.M.
Surviving and Thriving in Social Media
Leigh McMillan (moderator), Avvo

10:30 A.M. – 11:00 A.M.
Networking Break

11:00 A.M. – 12:00 NOON
Top Tips for Marketing a New Law Practice Panel Discussion
Gabriel Cheong (moderator), Melissa Levine-Piro, Jeff Lally, Julie Tolek

12:00 NOON – 1:30 P.M.
Lunch (Sponsored by the ABA Law Practice Division)
Be Yourself, Everyone Else is Taken: Authenticity in the Digital Age
Ed Walters, Fastcase

1:30 P.M. – 2:45 P.M.
Online Law Firm Marketing Panel Discussion
Larry Port (moderator), Taylor TenBrook, Justin Kelsey

2:45 P.M. – 3:30 P.M.
Panel on Social Media
Leigh McMillan (moderator), Jennifer Irvine, Melissa Conner, Tori Santoro

3:30 P.M. – 4:00 P.M.
Networking Break

4:00 P.M. – 4:45 P.M.
How Blogging Will Help You Realize Your Dreams
Kevin O’Keefe, LexBlog

4:45 P.M. – 5:30 P.M.
Niche Marketing Panel Discussion
Kevin O’Keefe (moderator), Bob Young, Lisa Woodford


  • Gabriel Cheong, Esq., Infinity Law Group, Quincy
  • Melissa A. Conner, Esq., Conner Law Offices, Boston
  • Jennifer Irvine, Bowditch & Dewey LLP, Boston
  • Justin L. Kelsey, Esq., Skylark Law & Mediation PC, Framingham
  • Jeffrey M. Lally, Esq., Hub Law Group PC, Hanover
  • Melissa A. Levine-Piro, Esq., Levine-Piro Law, Maynard
  • Leigh McMillian, Avvo, Inc., Seattle
  • Kevin O’Keefe, LexBlog, Inc., Seattle
  • Larry Port, Rocket Matter LLC, Boca Raton
  • Victoria M. Santoro, Esq., Meehan, Boyle, Black & Bogdanow, PC, Boston
  • Taylor TenBrook, Rocket Matter LLC, Boca Raton
  • Julie M. Tolek, Esq., Think Pink Law, Framingham
  • Edward J. Walters, Fastcase, Inc., Washington
  • Lisa R. Woodford, Paris Social Media Marketing, Shrewsbury
  • Robert G. Young, Esq., Bowditch & Dewey LLP, Framingham


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