10 tips to make the best use of your trip to Law Practice Division's annual Law Firm Marketing Conference.

Building your own book of business is simple—but not easy. Here are five steps to transform prospects into clients.

How to Effectively Market Your Brand to Increase Your Legal Success

In the never-ending quest to differentiate themselves from competitors, law firms are investing more than ever...

A law degree isn't necessary to be a law firm marketer—but a panel of law firm marketing pros says it does bring certain benefits.

Details are important in making events successful marketing ventures...

Becoming more efficient at the office can simply be a matter of taking a cue from the attorneys we support.

Office space has been transformed by the changes roiling the legal profession.

Alternative fee arrangements aren't just for big firms.

Attorneys and staff with disabilities may need reasonable accommodations at work. Don't be surprised to find these accommodations bring benefits to everyone at the firm...

Cynthia Duval is Associate Director of Career and Professional Development at Nova Southeastern University.