The Marketing Issue | April 2016
In this issue of ABA Law Practice Today:
An in-house training program helps legal marketers take their work to a higher level. Business development is more digestible if you take it one bite at a time. How to help your audiences pay attention to your content. Corporate clients have pricing professionals – and so should law firms. Find your niche, and your marketing activities will start to bear fruit. Tips for making the most of Google’s changes to its search algorithms. Learn strategies to enhance bravery and increase effectiveness. This month’s roundtable focuses on how to get the biggest bang from limited marketing dollars with branded legal networks. Client retention is not just about who you know, but how well you know them. The "Panama Papers" have brought law firm data hacks to the forefront of conversation. We continue our conversation about law firm hacks and security issues in Part II. Technological advances aren’t just for benefit of big firms. A survey shows why law firms are falling short on retaining associates. Sometimes stepping out of the outside counsel box prepares you best for stepping back in. How your preferences for change affect the success of your firm. Gabe Teninbaum focuses on how technology can improve not only legal work, but how it’s delivered to clients. Ellen Brotman learned successful life lessons early in her life and career. Time-tested advice about client communications—the centerpiece of marketing.Developing the Next-Generation Law Firm Marketer
Eat That Frog… Every Day
Send a Clear Signal Amid the Noise: Content Amplification Strategies That Work
New Approaches to Pricing and Legal Procurement
Focus to Grow: A Winning Practice Strategy for a Digital Age
Staying on Top of SEO Trends
Generating Courage: A Key Component of Business Development
How Branded Legal Networks Help Smaller Firms Land Big Work
Client Retention—It’s All in the Listening
Law Firm Data Hack Attack, Part I
Law Firm Data Hack Attack, Part II
Thinking Small About Legal Tech
Why Lawyers Leave Law Firms and What Firms Can Do About It
Eight Things I Learned Working In-House
The Tortoise And The Hare
Helping Low-Tech Lawyers Embrace High-Tech Service Delivery
Making it Rain—Practical Tips From Those Who Do: Ellen C. Brotman
From the Chair