The Marketing Issue | August 2015
In this issue of ABA Law Practice Today:
A step-by-step process. This law firm marketer thought she was getting fired; turns out she was getting a very special opportunity. Turning Chambers submissions into marketing gold. Some keen insight from two experts on how to build the best website for your firm. "With so much information available on every topic under the sun, how can you bring visibility to your content?" How law firms can make a bigger profit by investing in their clients outside of legal work. This four-step process instantly turns anyone into a networking all-star! Develop everything from reputation to clients with publishing. In August's Roundtable, a panel of experts discusses how to hit a high score in the ever-changing sea of marketing tactics. Many attorneys may be violating laws for transfer and storage of data without even knowing it. How Sheri Atwood turned a life crisis into a successful business. Summaries of each chapter of "How Did She Do That? Women Lawyers Show You How to Move Beyond Tips to Implementation." Takeaways from the first ever Big Law Summit.How to Repurpose Your Legal Blog into an eBook
When Change in a Partner’s Life Changes the Firm
Unlocking the Legal World’s Chambers of Secrets
Six Tips for Building a Website the Right Way
How to Build a Content Strategy
Relationship Development in Today’s Law Firm
Networking for the Lazy
Nine Ways to Build Your Law Practice by Publishing
Modern Marketing Challenges
Sponsored The Ethics of File Sharing for Attorneys
An Interview with Sheri Atwood of SupportPay
Making It Rain: Practical Tips From Those Who Do
Big Law Looks to Differentiate and Innovate