The Niche Marketing Issue | March 2019
In this issue of ABA Law Practice Today:
Delaware’s Landis Rath & Cobb has crafted the boutique they sought to build. Lessons learned in balancing business and family while building a real estate law practice. Sometimes, a business owner is the underdog needing experienced counsel. A Sunday New York Times feature calling out “Elite Law Firms” reignited the conversation. Market segmentation is key to building the kind of practice you want. How an after-school job at a Ponderosa Steakhouse set the table for a boutique practice. Focus on what you like to do, and you too can own a niche practice. Even low-hanging fruit requires a plan for harvest. Law firms should use their economic power to drive change. Follow these five keys to help your laterals bring in business. The concluding chapter on how to use LinkedIn to build your practice.Building the Best of Both Worlds
Going Solo in the Rough and Tumble World of Real Estate Law
Finding a Niche Defending Against Business Betrayals
No Law Firm Niche is Hotter Right Now Than Diversity
How to Find Your Place in the Legal Market
Building a Niche Practice in Food and Beverage Law
Life in a Niche
Overcoming Common Obstacles to Effective Cross-Selling
How Law Firms Can Support Diversity in the Expert Witness and Consulting Industry
Lateral Partners and Their Missing Books of Business
LinkedIn for the Reluctant Lawyer, Part II