The Niche Marketing Issue | November 2017
In this issue of ABA Law Practice Today:
Getting into the weeds of starting a niche practice serving cannabis businesses. Niche practices often are (literally) the ticket to success, but they’re not for everyone. How traffic cameras led to a niche practice—and a push back against one city’s enforcement program. Our panel of specialists describes what it takes to make it in a niche area of practice—and why niches matter. The same clues that help solve a jigsaw puzzle can help you market your niche practice. R&R Law Group’s textbook example of niche practice marketing pays dividends for clients and the law firm. Join three grit experts and authors for a fun and informative networking event for women in law. Cash flow problems often can be solved by improving your billing and collections process. How financial goal-setting can help drive a legal career. Dorsey & Whitney’s Rabeha Kamaluddin discusses how she found the right professional home. Premiums aren’t the only factor in choosing the best insurance carrier for your practice.Taking the Leap and Starting a Cannabis Practice
The Pros and Cons of Niche Practice Marketing
When Photo Radar is Worse Than DUI
What Lawyers Considering Specialization Need to Know
Be the Missing Piece: Marketing Your Niche Law Practice
How Niche Marketing Helped Me Escape an Arizona Traffic Jam
Passion and Purpose: The Secrets of Gritty Women
A Closer Look at Collections
The Self-Actualized Attorney
Find the Right “Fit” with Rabeha Kamaluddin
How To Wisely Select Your Legal Malpractice Insurance Carrier